ROCOCO Tokyo WHITE: The Art of Beer, Crafted for All Five Senses

“This is not just beer—this is an experience.”

At first glance, it’s golden, with a creamy foam that swirls like silk. Its aroma is not the bitter bite you’d expect from a traditional beer—but a fragrant whisper of white wine. Served as the opening drink at Michelin-starred restaurants in Tokyo’s Ginza, ROCOCO Tokyo WHITE redefines what beer can be.

This is Japan’s first luxury beer—a concept rarely heard, but once tasted, impossible to forget. ROCOCO is not a drink. It’s a philosophy. A curated encounter. A glass of Japanese aesthetics in liquid form.

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Born to Elevate Fine Dining

ROCOCO wasn’t made for bars or casual nights out. It was designed specifically to complement haute cuisine.

The founders—veterans from diverse industries—set out with a bold vision: “Can a beer truly pair with the finest foods?” After 18 months of development, the answer became clear: ROCOCO Tokyo WHITE.

This beer minimizes bitterness and instead offers a refined taste profile reminiscent of white wine. Notes of banana, pear, and white peach gently rise from the glass, and its silky mouthfeel creates a harmony with delicate courses, from seafood to game.

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Crafted with Precision and Purity

What makes ROCOCO so special? It’s a combination of:

• Water from Mt. Fuji’s underground streams – known for its clarity and softness.
• Premium barley, wheat malt, and carefully selected hops – chosen not for intensity, but for elegance.
• Unfiltered and unpasteurized brewing – preserving the complexity and freshness of the yeast and aroma.

Natural carbonation produces an exceptionally fine foam, reminiscent of Champagne. The result is a beer that’s alive, delicate, and dynamic with every sip.

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The Choice of Michelin-Star Chefs

Over 100 Michelin-starred restaurants in Tokyo have chosen ROCOCO as their go-to beer.

Why? Because it’s not overpowering. It respects the food. At Towa, a renowned kaiseki restaurant in Nishi-Azabu, ROCOCO is paired with seasonal fish dishes. At LATURE, a French restaurant known for wild game, ROCOCO opens the course with a subtlety that whets the appetite.

Chefs and sommeliers alike describe it as “a beer with the soul of a wine.”

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Beauty Beyond the Bottle

ROCOCO’s allure extends beyond flavor. The packaging is designed with the same Japanese refinement as its brewing.

The bottle is wrapped with—a quiet nod to traditional Japanese artistry. Gift boxes come in either sleek modern cases or handcrafted wooden boxes, each evoking a different kind of sophistication.

Every purchase includes a beautifully printed brand journal—like a coffee table book—sharing the story and philosophy of ROCOCO.

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Gifting That Speaks from the Heart

ROCOCO isn’t just a luxurious drink—it’s an emotionally resonant gift. Whether for birthdays, anniversaries, weddings, or promotions, ROCOCO’s gift services are exceptional:

• Personalized cards
• Decorative wrapping
• Traditional Japanese noshi
• Optional balloons for celebrations

This is beer that doesn’t just say “cheers”—it says “I thought about you.”

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Recognized Around the World

Already served in Michelin-starred restaurants in Singapore and Taiwan, ROCOCO is also preparing for its U.S. debut.

In 2024, ROCOCO placed second in the global beverage accelerator “Sprout,” competing against elite brands from around the world. This achievement affirms its standing as not only a Japanese gem—but a global one.

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The First Sip Leaves a Lasting Impression

In fine dining, the first drink is crucial—it sets the tone. ROCOCO’s gentle aroma awakens the palate, its golden hue sparks conversation, and its smooth taste makes a lasting impression.

It stimulates appetite, enhances every dish, and leaves a memory that lingers long after the final bite.

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A New Expression of Japanese Beauty

ROCOCO Tokyo WHITE embodies a unique Japanese aesthetic—subtle, balanced, yet undeniably powerful. It’s not loud. It doesn’t need to be. It simply is—refined, thoughtful, unforgettable.

Whether shared over a candlelit dinner or given as a meaningful gift, ROCOCO is more than beer.
It is beauty you can taste.